Social Media work for PicturePerfect Ohio
Some of my posts!
Main Keywords Worksheet
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( These keywords are directly related to company/product/service)
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I've thoroughly gone through hundreds of real time searches and keywords, and compiled a list of the ones that are important for PicturePerfectOhio. The search volume shows how many times they are searched during one month(corresponds to the web traffic), CPC is the cost per click. (the higher the price the more value it has for businesses but doesnt necessarily mean it generates traffic.) I've highlighted the ones that are directly related to the business and you can further allocate the high priority ones. Through these we can also get content ideas, that we can produce easily and include on our SM as well as blog.
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No
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Keyword
|
Search Volume
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CPC
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Paid Difficulty
|
Search Difficulty
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1
|
photo booth
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74000
|
$3.08
|
100
|
70
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2
|
photo booth for rent
|
49500
|
$4.50
|
100
|
50
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3
|
photo booth rental
|
49500
|
$4.50
|
100
|
58
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4
|
photo booth props
|
12100
|
$0.80
|
100
|
47
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5
|
photo booth with props
|
12100
|
$0.80
|
100
|
39
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6
|
photo booth for sale
|
9900
|
$2.39
|
100
|
38
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7
|
photo booth sales
|
9900
|
$2.39
|
100
|
46
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8
|
photo booth mirror
|
6600
|
$2.80
|
100
|
45
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9
|
photo booth backdrop
|
6600
|
$1.61
|
100
|
45
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10
|
photo booth diy
|
6600
|
$1.41
|
100
|
45
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11
|
photo booth rental near me
|
6600
|
$4.28
|
68
|
27
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12
|
photo booth at wedding
|
5400
|
$4.08
|
100
|
37
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13
|
photo booth for wedding
|
5400
|
$4.08
|
100
|
37
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14
|
photo booth wedding
|
5400
|
$4.08
|
100
|
45
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15
|
photo booth app
|
5400
|
$2.35
|
100
|
45
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16
|
photo booth frame
|
4400
|
$1.02
|
100
|
45
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17
|
photo booth printer
|
3600
|
$1.26
|
100
|
45
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18
|
photo booth frame diy
|
2900
|
$0.74
|
100
|
36
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19
|
photo booth for parties
|
2900
|
$3.70
|
100
|
35
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20
|
photo booth near me
|
2900
|
$4.06
|
43
|
18
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Real Time Keywords according to Buyer Persona
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A user that might use the site, brand, product, or content, will search for these.
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>The one highlighted in yellow are business related.
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>The blue ones are location based. I've updated the target areas as you mentioned and highlighted them.
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>In order to rank for them it is advisable to include the exact sequence and also combine.
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>How "Search Difficulty" works. As you go down, it is easier to rank well for those keywords.
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And on the top are the competitive ones with the capturing the largest traffic.
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>As mentioned previously, the search volume shows how many times they are searched during one month(corresponds to the web traffic),
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> CPC is the cost per click (the higher the price the more value it has for businesses but doesnt necessarily mean it generates traffic.)
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> We can think systematically about content through these keywords.
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For example, take this keyword"fun photo booth rentals" at 586. The search traffic for a month is only 20, which means only 20 people search it on average.
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And you would be compelled to immediately discard it.
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The cost/(CPC) $4.51 shows that nonetheless it is a valued keywrod for marketers, why?
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because of its search difficulty(the smaller the number the better), and potential as high traffic generating in future.
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The search difficulty is only 36. which means if you rank good for this keyword, it is easier for people to search and get to you. Thus a "Search Ease" . Generating a very strong lead.
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And when those 20 people search this keyword you will be literally capturing customers. >>if this is used in your content .
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Thus you can rank well through very very little hardwork(content ,SEO& backlinks).
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No
|
Keyword
|
Search Volume
|
CPC
|
Paid Difficulty
|
Search Difficulty
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1
|
renting photo booth
|
49500
|
$5.01
|
100
|
58
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2
|
photo booth for rent
|
49500
|
$4.50
|
100
|
50
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3
|
photo booth for rental
|
49500
|
$4.50
|
100
|
50
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4
|
photo booth rent
|
49500
|
$4.50
|
100
|
58
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5
|
photo booth to rent
|
49500
|
$4.50
|
100
|
50
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6
|
photo booths rentals
|
49500
|
$4.50
|
100
|
58
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7
|
photo booths to rent
|
49500
|
$4.50
|
100
|
50
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8
|
rent a photo booth
|
49500
|
$4.50
|
100
|
50
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9
|
rent photo booth
|
49500
|
$4.50
|
100
|
58
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10
|
rent photo booths
|
49500
|
$4.50
|
100
|
58
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11
|
rental photo booth
|
49500
|
$4.50
|
100
|
58
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12
|
photo booth rental
|
49500
|
$5.01
|
100
|
58
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13
|
photo booth rentals
|
49500
|
$5.01
|
100
|
58
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14
|
renting a photo booth
|
49500
|
$5.01
|
100
|
50
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15
|
photo booth rental near me
|
6600
|
$4.93
|
80
|
30
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16
|
photo booth rentals near me
|
6600
|
$4.93
|
80
|
30
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17
|
party photo booths
|
2900
|
$3.70
|
100
|
43
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18
|
photo booth at party
|
2900
|
$3.70
|
100
|
35
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19
|
photo booth for party
|
2900
|
$3.70
|
100
|
35
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20
|
photo booth party
|
2900
|
$3.70
|
100
|
43
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Notes on Social Media Marketing( General notes in yellow my observaions in green)Why use Social Media for marketing for PicturePerfectOhio
· It is big – billions of users
· It is free
· People love using them – communication – keep in touch with friends and family – info on their favorite brands
· Ewom-electronic word of mouth
· Top of mind with customers
· Share and get viral
· Stay in touch and get discovered
· Targeted Ads – when done right very useful(paid promos)
SMM (Social Media Marketing) is like Throwing a party
· To start a party and let it thrive - provide entertainment on Social Media(SM)(fun and attractive content that encourages likes and shares and gets viral)
But party with purpose
build brand equity – discreetly increase sales – 80% of your posts
or get a sale – open invites to shop – 10-20% only
· Social media audit of competitors (find what they’re sharing – ups and downs of posts)
I’ve searched and added numerous pages relating to photobooth on fb and twitter. Have gone through why they appear first – Picture Perfect Ohio is third on fb. There is some branding discrepancy as the URLS on your different Social Media are different) this is sloppy for long term branding.
www.namechk.com is used to find the right URLS availability on all SM(social media platforms).(this site is not mentioned in the book)
Actionable Tips
· post about passion for the brand product – encourage positive feeling for your brand – according to me that’s enhancing the need for your product – also telling customers why they need and love your photo booth
What I’ve observed from Rei and Rustic Cuffs are brands that encourage passion for their product indirectly (increasing the need for their product.)
REI SELLS OUTDOR GEAR – THEY POST ABUT OUTDOOR FUN AND TRIPS/ADVENTURES AND ENCOURAGE USERS TO DO SO TOO
RUSTIC CUFFS – Shows /encourages PASSION FOR JEWELLERY
PicturePerfectOhio NEEDS TO FOCUS ON PASSION FOR PARTYING!
Related ideas/keywords/clickable(later used insideof – or as title of posts or tags)
Party non stop
Party hard
Dance like no one’s watching
Dream Big and Party hard
We’re – All – Party - Animals
(Will develop more or update as I go along)
· Trust Indicators(Reviews and ratings/recommendations) on PicturePerfectOhio
· Stay top of mind(special deals – promotions – updates – discounts – sales of PicturePerfectOhio) Regular updates on PicturePerfectOhio
· Get Customers to share your product
· Share your knowledge and passion and become a helpful expert to your customer.(part of content marketing)
Above We discussed we need to highlight how passionate we are about partying right at PicturePerfectOhio.
Next I’ve ideas on how to become a helpful expert as a brand.
Titles of post can include:
“How to pose right for photos”
“Don’ts of taking photos”
“capturing the right moment”
“Biggest Selfie Fails of the Year”
“Capture like a professional”
“You think you know the art of taking photos – Think again”
Post types that can be used for fantastic posts.
· Sentimental posts (– pets – causes –
· Utilities- explains how tos in a fun way
· Funny posts
· Counterintuitive-you think you know -but you don’t
· Surveys/polls/contests
· Quotes
· Outrage(encourages rage enough to share/comment)
· Controversy(in a good way
· Host events- encourage engagement s and shares like a sale for a few hours etc.
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Facebook
Best Advertising Platform, owns Instagram
Largest platform-2 billion active users
Fb dynamics overview- User profile is separate from the brand but linked,24/7 party
Fb algorithm – Edgerank – how fb awards you for posting engaging content on fb(while people might say its dead it is working in the background)
Fb dynamics
Any individual has a profile
Individuals need to be friends to interact via timeline or newsfeed
They befriend by exchanging “friend requests”
News feed shows posts from all friends you’re connected to
Timeline shows updates/posts/photos/videos you’ve posted
Your timeline posts show in your friend’s newsfeed and vice versa
Companies have pages not profile
(not mentioned in book >>)
Post form pages show in newsfeed of users that like that page
Pages have admin(the linked profile/creator of page)
Page admins can be more than one
People engage with post through “like, comment , share”
Likes, like means you like and would follow that post
comments , leave a not and send notification to all those who like.follow that post
share, propagate that post to friends/pages/groups appears in newsfeed
What’s important as a Marketer?
1. News feed is Dominant- Almost the entire readership lives on the newsfeed
2. Update Content Frequently – to be visible as recent posts show on top, older posts get buried deeper as time goes on wasted effort
3. Page is not that important- do not optimize it as only few people see since its clustered and no one has time to visit profiles or pages(although I think contrary as mostly people go for reviews/recommendations and if the content is engaging enough, read all older posts)
4. Create Top Content- fun/informative “you gotta see this” type
5. Edgerank algorithm – keeps track of top posts(with most likes shares and comments) and favours them(shows them at top in newsfeed/timelineor when searched)
How Edgerank works
When a profile interacts with a page – it is increasing engagement or Edgerank of that page
The more the person engages with that page the more of all posts by that page appear in his newsfeed
If a post gets faster engagements and in large numbers the more its edgerank, and more chances of its publicity
Facebook reward posts by people higher edgerank then posts by page(which means that to promote your business alongside of posting through the page, get users to write reviews, and fans and super fans to share Your Content to supercharge your edgerank)
By improving the edgerank of one post you are improving the edgerank of all its posts and even the overall edgerank of the page
Facebook Culture
Whats being shared, so let your posts blend in and not be obnoxious
Shared post usually fall under these:
Friends, fun family
What I’m doing today
Photos
Fake- ideal posts (dishonest)
Politics and outrage
Games, social, contests, or groups
News and commentary
How to set up a page on facebook for your brand/product
· Create a facebook Id and profile first using an email .
· Login and on the left menu select “create page” thus you’re the admin.
· To add admins: Go to your page and select the top settings menu. Go to Page Roles > Admins and add.
Advance page options
From page go to Settings > General and use/disable the following options:
Visitor Posts. This setting allows users to post to the Page as well as add photos or videos.
Tagging Ability. This allows users to “tag” others in photos.
Page Moderation and Profanity Filter. To block specific words, so when users attempt at using these (like the f word) they’re auto bloacked.
About Your PageA. dd information about your brand.
About Your Page. To do so, go to Settings > Edit Page > Add a Tab> Reviews.
Local Business Address. If you enter a physical address (on the “about” tab) and your Page type is local business, then the Review Tab will be automatically enabled; As mobile users are important, this will also enable them to “check in” when they are at your business – and remember, when they “check-in,” Facebook will alert their friends (social sharing)
Call to Action Button. This allows you to promote an action such as sign up for our newsletter, watch a video, etc.
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